CONTEXT
Tequila Sin Pensar is handcrafted in small batches at one of Jalisco’s last family-owned distilleries, using only the finest blue agave. Master distillers draw on generations of expertise, with jimadores harvesting piñas at peak ripeness for a smooth, rich tequila. With its elegant balance of tradition and international sophistication, Sin Pensar is made to be enjoyed—without thought, just feeling.
This new brand was crafted to stay simple, sharp, and true to who they are. Sophistication in their identity, clarity in their message—those were the rules. The new look is clean, modern, and a little bold. It’s got roots in tradition, but it’s not afraid to step into the future. Colors, fonts, images—all of it strikes that perfect balance between classic and fresh.
SERVICES
Brand Identity Packaging
YEAR
2021
