CONTEXT
It is a contemporary story that reimagines Rafael Pombo’s universe and its witty characters through the bold, visual richness of the comic format.
Inspired by the book’s fresh and irreverent narrative, the identity embraces a playful universe that mirrors the brand’s bold, unconventional spirit. A custom typography deliberately fragments the name’s syllables, challenging legibility for impact, while vibrant colors and dynamic shapes build a lively, modern world. Together, they create a visual language that’s as fun and unexpected as the story itself.
SERVICES
Brand Identity Visual System
YEAR
2025
